A disappointed salesman of Coca-Cola returned from his assignment to Saudi Arabia.
A friend asked, "Why weren't you successful with the Saudis?"
The salesman explained, "When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn't know how to speak Arabic. So I planned to convey the message through three posters.
1st poster : A man lying in the hot desert sand totally exhausted and fainting.
2nd poster : The man is drinking Coca-Cola.
3rd poster : Our man is now totally refreshed.
And then these posters were pasted all over the place.
